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Jay-Z Collaborates with Moncler for Exclusive 'Genius' Collection

Released on January 24, the collection comes alive in a short film featuring music from The Book of Clarence. Photo credit: Moncler Italian fashion powerhouse Moncler joins forces with renowned...

Released on January 24, the collection comes alive in a short film featuring music from The Book of Clarence. Photo credit: Moncler

Italian fashion powerhouse Moncler joins forces with renowned artist Jay-Z for a groundbreaking release – the Genius collection. The collaboration, rooted in a creative connection established last year, is highlighted by a captivating short film.

Designed by Jay-Z, the collection draws inspiration from his New York City roots, showcasing a blend of streetwear aesthetics and luxurious alpine sensibilities. Released on Jan. 24, the line is a testament to the omnipresence of genius, fusing art, entertainment, and mountainous landscapes.

American rapper, record producer and entrepreneur Shawn “Jay-Z” Carter has designed a new Genius collection for the company, turning to his hometown of New York City for inspiration. Image credit: Moncler

Inspired by Brooklyn, the artist's hometown and Roc Nation's headquarters. Photo credit: Moncler.

Featuring a range of items from bomber jackets to canvas pants, the collection offers a diverse selection. Prices vary, starting at $375 for the Logo Motif T-shirt and reaching $4,810 for the Cassieopeia Reversible Down Bomber Jacket. All pieces are now available on Moncler.com.

The accompanying short film, directed by Irish artists Páraic and Kevin McGloughlin, narrated by rapper Saint Jhn, and featuring music from the 2023 adventure comedy The Book of Clarence, brings the collection to life. The visuals seamlessly merge Brooklyn's urban vibe, Jay-Z's hometown, with Moncler's mountainous heritage.

Moncler x Roc Nation: Genius is Everywhere

Snowy peaks juxtaposed against the concrete jungle symbolize the journey of living genius and rising above the noise. The film encapsulates the essence of Moncler's The Art of Genius immersive event at London Fashion Week in February 2023, further solidifying the successful partnership.

Jay-Z and Roc Nation's prior involvement at the event encouraged attendees to "use their voice and become the creator," with vocals engineered by renowned producer Mike Dean. The new Genius collection extends this narrative, offering a unique blend of urban flair and alpine elegance, inviting fashion enthusiasts to explore the intersection of genius and style.

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