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Omega Expands Presence in Hong Kong with Exclusive Boutiques

The glass exterior of the new Central district location is adorned with a captivating mosaic-like pattern, offering a tantalizing glimpse of the sophistication that awaits within.Image Credit: Omega Swiss watchmaker...

The glass exterior of the new Central district location is adorned with a captivating mosaic-like pattern, offering a tantalizing glimpse of the sophistication that awaits within.Image Credit: Omega

Swiss watchmaker Omega is making waves in the luxury market, capitalizing on Hong Kong's status as the per capita expenditure capital. Euromonitor estimates confirmed the city's resurgence earlier this year, prompting Omega to open two new boutiques, promising an elevated experience for customers.

Raynald Aeschlimann, Omega's President and CEO, expressed the brand's customer-centric approach. "The Suite," a unique concept, takes center stage in Omega's new Queen’s Road boutique in Central, providing a premium haven across four floors. The first floor caters to traditional retail, while the second and third levels house a customer service center. The pièce de résistance is the fourth floor, offering breathtaking views of the city. "The Suite" is a five-star salon designed to host VIP guests, featuring a client lounge, eatery, cocktail bar, and a dedicated room showcasing Omega’s horological craftsmanship.

In the Central district, guests can expect plenty of nods to Omega's history of supporting space travel. Image credit: Omega

The Central district promises a rich tribute to Omega's illustrious history in advancing space exploration. Experience a journey through time and innovation.Image Credit: Omega

The K11 Musea shop, located in Tsim Sha Tsui, introduces a similar concept with special floors dedicated to dining, a bar, a screening room, and a lounge—all accessible to invitees. In this urban neighborhood, visitors can browse products against the backdrop of Victoria Harbor's mesmerizing views.

The design philosophy across these Hong Kong boutiques reflects Omega's rich history in space exploration. Natural wood, red hues, and gold accents create an immersive atmosphere, paying homage to the brand's affiliation with space travel.

From bars to spots to take in the harbor view, the K11 Musea boutique embraces immersive retail. Image credit: Omega

Indulge in immersive retail experiences at the K11 Musea boutique, offering everything from stylish bars to scenic harbor-view spots. Image credit: Omega

Omega recently celebrated the grand openings with a special tour by South Korean actress and brand ambassador Han So-hee, marking a significant milestone in the brand's commitment to offering an unparalleled luxury experience in Hong Kong's thriving market.

Explore Omega's Hong Kong with actress Han So-hee.

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